The men’s, women’s and children’s collection in organic cotton and regenerated polyester is available in a selection of OVS stores and online from February 27th
“We are all explorers”, this is the claim that accompanies the OVS collection created in collaboration with National Geographic.
Dedicated to men, women and children, it is sustainable and draws inspiration from the two brands’ commitment to environmental protection. Born as an invitation to take care of our planet through a sustainable use of resources, the OVS National Geographic collection is entirely made with organic cotton, produced with natural methods, without pesticides and chemical fertilizers, and regenerated polyester obtained from plastic bottles at the end of their life. It is available in a selection of OVS stores and online on ovs.it from February 27th.
For the launch of the new collection, National Geographic has created for OVS the WE ARE ALL EXPLORERS campaign. The protagonists of the campaign are three National Geographic Explorers committed to safeguarding the environment and biodiversity: Giovanni Chimienti, marine biologist and zoologist, Federico Fanti, paleontologist and geologist, and Arianna Mancuso, marine biologist.
On TV with a commercial and branded content aired on Fox channels, the campaign also includes a press release in daily newspapers and magazines, billboards in Milan and promos planned in over 900 cinemas of the Moviemedia circuit. Online on nationalgeographic.it and on ovs.it with a dedicated landing page. A space where you can find all the contents to discover the collection, from videos to interviews to the three National Geographic Explorer. National Geographic’s social channels also support the collection, with a fanbase of 1.5 million followers and OVS social profiles.
The campaign was created by Fox Factory, the business unit of Fox Networks Group Italy, while the commercial and branded content were produced by Briciola Tv directed by Nicola Prosatore.