The heart brand makes its debut with underwear. The proposal for the lovers’ party is sporty glam
New Sweet Years home debut. Thanks to the licensing agreement with Top One srl, the heart brand increases its product portfolio with the new underwear line.
The production and distribution agreement with the Florentine company, lasting 3 years, is part of the brand extension policy undertaken since its inception by the Milanese company. A strategy based on two fundamental principles: product diversification to transfer the imagination of lifestyle and international development.
The brand of the heart chooses the holiday of lovers for the launch of the SS 2020 collection. For him and her the watchword is sensuality.
The new collection, in the wake of the well-established athleticism trend, offers garments in soft stretch cotton with a logo in sight on monochrome macro elastics. The fashion proposal is dark shades: black, blue, grey and white are the tones found on the garments, rigorously elasticised to enhance the body, always guaranteeing the right comfort.
Briefs and boxer shorts for him, coulottes and Brazilian for her for a sexy Valentine’s Day! The gift idea is all about sensuality and fun.
“In recent years, product diversification has guaranteed us constant growth and continuous consolidation of the brand. – explains Administrator Mauro Russo – It is in this horizon that the new underwear line adds another piece to the Sweet Years universe“.