New 15-piece acrylic jewellery Tatty Devine x Peanuts collection now available
WildBrain CPLG, one of the world’s leading entertainment, sport and brand licensing agencies, has inked a deal with independent British jewellery brand Tatty Devine for a collection inspired by the rich heritage of Charles M. Schulz’s celebrated Peanuts comic strip. Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the Tatty Devine x Peanuts collection features necklaces and brooches with a spotlight on the brand’s inimitable take on love, just in time for Valentine’s Day.
Following the success of Tatty Devine’s first Peanuts capsule collection, which was created exclusively for Somerset House’s acclaimed 2018-19 exhibition GOOD GRIEF, CHARLIE BROWN!, this new 15-piece range features the whole Peanuts gang. Designs include sweethearts Schroeder and Lucy at their little red piano, Peppermint Patty with an enviable bouquet of flowers, and Snoopy waving a flag for ‘peace + love’.
Tara Botwick, Senior Director, Territory Management EMEA at Peanuts Worldwide, said: “Tatty Devine’s passion for creating fun and statement jewellery, which blurs the boundaries between art, fashion and culture, make them an ideal partner to expand Peanut’s accessories offering during the brand’s landmark 70th anniversary year. We’re confident Tatty Devine’s fresh and bold reimagining of Peanuts will be a huge hit with UK consumers, while also making the perfect gift for Valentine’s Day and beyond.”
Harriet Vine MBE and Rosie Wolfenden MBE, Co-Founders at Tatty Devine, added: “Peanuts has been with us since childhood! We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy Sweatshirt!”
With prices starting at £20, the collection is now available at www.tattydevine.com and in Tatty Devine’s Covent Garden and Brick Lane stores.