BEANSTALK CLIENT PIMM’S TO LAUNCH A FRUITY PRESERVE WITH DUERR’S

PIMM’S has partnered with Duerr’s to launch a special edition Strawberry, Tangerine & Mint flavoured preserve in time for summer

The team behind PIMM’S, the beloved gin-based spirit drink, has partnered with Duerr’s, the oldest family-owned English jam makers, to launch a special edition Strawberry, Tangerine & Mint flavoured preserve in time for summer. Beanstalk, PIMM’S brand extension licensing agency, brokered the agreement.

The new fruity jam perfectly combines PIMM’S No.1 with sweet strawberries and juicy tangerines with a hint of mint to create a taste that mirrors the iconic British summer tipple. The delectable preserve can be added to scones for a new way to enjoy afternoon tea or as a modern spin on the classic Victoria sponge cake. PIMM’S Strawberry, Tangerine & Mint preserve will be available in 330g jars from the beginning of July at Waitrose and Asda UK stores. The preserve contains 4% PIMM’S No.1 spirit drink.

Lizzy Forster, Senior Brand Manager, PIMM’S, said: “PIMM’S and jam are both iconic British traditions, and we’re thrilled to bring them together with our new fruity preserve. The jam is the ideal way to add a taste of summer to any occasion – simply dollop generously onto scones with lashings of clotted cream – perfect!

PIMM’S No. 1 is recognized for being the quintessential British summer drink. It’s unique flavour translates perfectly into other sweet treats that allow consumers to enjoy their favourite summer drink in new ways, year round. Duerr’s, which has been perfecting its preserves since 1881, is the ideal partner to create a unique sweet preserve showcasing PIMM’S distinct flavours of strawberries, tangerines and mint,” said Lisa Reiner, Managing Director of Beanstalk for Europe and Asia Pacific.

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