Manic Panic®, the iconic brand and leading purveyor of Radical Glamour™ hair coloring and cosmetics, has appointed Pacific Swell Brands as its exclusive licensing agency to expand its product offering and lifestyle program.
With over 40 years of history rooted in New York City’s punk rock scene and founded by former Blondie backup singers and sisters, Tish & Snooky Bellomo, Manic Panic® embodies a true lifestyle brand that has achieved great mainstream success in fashion hair colors and cosmetics.
PacSwell will focus on offering core fans (Dyehards™), mainstream consumers and beauty professionals more ways to engage with the brand through new product categories and retail channels. PacSwell will leverage Manic Panic®’s brand loyalty, punk rock roots, N.Y.C. history and success at retail to extend the brand into new categories through partnerships across hair styling, beauty, fashion, home décor, Halloween seasonal products and other lifestyle categories.
“Manic Panic® is truly a rainbow of a brand in the sense that it appeals to a wide range of demographics and consumer groups from punk, hipsters and ravers to the mainstream fashionista all the way up to celebrities, high fashion runway models and designers,” stated Vivian Velasco, President of PacSwell. “We look forward to carrying the Manic Panic® name, history and culture into new product categories and channels through powerful licensing partnerships.”
“Expanding our brand into more categories is our dream come true,” said Tish & Snooky. “We are excited to work with PacSwell because they truly understand the Manic Panic® DNA.”