Endemol Shine Group appoints first phase of leading licensees for Peaky Blinders

Endemol Shine Group partners with Michael O’Mara Books, Bravado, Corsair, GB eye, Danilo and BB Designs for Peaky Blinders

Global content creator, producer and distributor, Endemol Shine Group, announced the latest raft of licensees for the award-winning, epic gangster drama, Peaky Blinders. In addition, the official Peaky Blinders webstore will launch next month which will offer consumers print-on-demand apparel and the range of licensed products.

Appointed licensees for the official Peaky Blinders brand include independent publisher Michael O’Mara Books, and leading manufacturers and distributors Bravado, Corsair, GB Eye, Danilo and BB Designs. Endemol Shine Group are working in partnership with the licensees to develop official collections that will be available at retail and online throughout 2019. The latest appointments follow the news last month that David Beckham’s British menswear label Kent & Curwen have collaborated with the official Peaky Blinders brand for a tailored menswear collection.

Jane Smith, Group Director, Brand Licensing & Gaming, Endemol Shine Group said, “Peaky Blinders continues to grow its fanbase with each series and we are delighted to bring the audience official products which are aimed at giving something back to the fans. We have exciting and ambitious plans for the Peaky Blinders brand off-air and we will have further announcements across a range of categories to come soon.”

In October the first official Peaky Blinders book will launch, inviting fans to step inside the set and discover the real-life inspiration for the show. Published by Michael O’Mara Books, the book is an ultimate call-out to fans; exploring the key themes, characters and plotlines, and revealing more about the actors, creative teams and the soundtracks which have made the hit tv series Peaky Blinders the worldwide cult phenomenon that it is today.

Master apparel licensee Bravado, Universal Music Group’s leading global provider of consumer, lifestyle and branding services, have already launched a t-shirt range at retail and online, will release further designs and ranges throughout 2019 across Europe.

Leading UK licensee in fragrances and toiletries Corsair will be creating a range of men’s grooming products under the ‘Garrison Tailors By Order of the Peaky Blinders’ brand, which will be available later this year.

In the UK, GB Eye has launched their first range of official Peaky Blinders posters, wall art and drinkware and will deliver further products throughout the year.

Calendar licensee Danilo launched the first official 2019 calendar across all major UK retailers in October last year, with 2020 releases coming later this year.

BB Designs are working on a range of official Peaky Blinders giftware and accessories, the first of which will launch in the UK this summer.

At the start of the year it was announced that under Creative Director Daniel Kearns & Business Partner David Beckham, British menswear label Kent & Curwen will launch an AW19 ‘Garrison Tailors by Order of the Peaky Blinders’ collection. The official collaboration with the makers of the series, is inspired by Peaky Blinders and licensed by Endemol Shine Group. The capsule collection will be available globally later this year and includes classic three-piece tweed suits, signature collarless shirts, peg-leg wool trousers and flat caps.

Endemol Shine Group represent a range of global ancillary rights for Peaky Blinders. In partnership with Steven Knight, Caryn Mandabach Productions and Tiger Aspect Productions, Endemol Shine Group are driving local and global deals for the critically acclaimed, worldwide hit.