Boing SpA and MSGM for the capsule collection dedicated to the cult series Holly and Benji

The deal confirms the interest of the appareal sector for the cult series that has enchanted and passionate entire generations.

Boing SpA, a company created by the joint-venture between Turner and RTI Mediaset and publisher of the free-to-air channels Boing (40 DTT) and Cartoonito (46 DTT), announces the licensing agreement signed with MSGM – the brand created in 2009 by Massimo Giorgetti in partnership with the Paoloni group – for the property Holly and Benji, the classic series of which it holds exclusive rights for Italy licensing rights.

The capsule collection, which reinterprets the legendary Holly and Benji in a contemporary key, is composed of five sweatshirts, an anorak and a coat and will be available in stores from July 2019.

Some of the items in the collection were presented at the latest edition of Milano Moda Uomo Fall / Winter 2019-2020.

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