Authentic Hendrix and Libertine partner on creation of luxury apparel collection

Coinciding with the 50th Anniversary of Jimi Hendrix’s ‘Electric Ladyland’ with the Box Set Release on Nov. 9, Authentic Hendrix and Libertine celebrated the New Apparel Collaboration at a Nov. 12 exclusive event at Fred Segal Sunset.

Epic Rights and Perryscope Productions, exclusive retail branding partners for Authentic Hendrix – which celebrates the extraordinary artistry, style, vision and talent of iconic rock guitarist Jimi Hendrix – announce a new, luxury apparel partnership, blending the spirit of Hendrix with Los Angeles-based fashion label Libertine, founded by innovative designer Johnson Hartig.

The Authentic Hendrix-Libertine partnership involves the creation of a luxury men’s and women’s apparel capsule collection, inspired by Hendrix’s singularly legendary style, which will be interpreted and designed by Hartig. The collection is set to debut in spring 2019 and will be supported by a soon-to-be-announced event and marketing initiatives.

To kick-start the new collaboration and in celebration of the 50th anniversary release on Nov. 9 of Hendrix’s seminal album Electric Ladyland (October 1968), the partners celebrated at a Nov. 12 event at Fred Segal’s West Hollywood location where Hartig unveiled a newly-created, limited-edition Jimi Hendrix unisex shirt, inspired by the photograph Hendrix had originally wanted for the Electric Ladyland album cover: A photo of the band posing with children, taken by Linda Eastman who would later marry Paul McCartney. The shirt will be available for a limited time exclusively at Fred Segal.

Jimi’s style was part of his persona. Although it was deliberate and not accidental, he didn’t even have to try to be spectacular. He just was,” explained Experience Hendrix and Authentic Hendrix CEO/President Janie Hendrix. Johnson Hartig’s fashion sense mirrors Jimi’s flair and that’s no accident either. His designs are colorful, bold and electrifying.  That’s the spirit of Jimi and it makes the Libertine line that we’ll launch at Fred Segal a perfect fit for the Jimi Hendrix Luxury Capsule Collection.”

Jimi Hendrix defied expectations and pushed musical and performance boundaries as well as fashion boundaries to unbelievable heights,” said Johnson Hartig. “From tie-dye head scarves, velvet, military-inspired jackets and leather-fringed vests, Hendrix’s fashion sense was as bold, innovative and inspiring as his music.  I am thrilled to be entrusted with interpreting his style and artistry as we celebrate the man, musician and artist who has continued to inspire each and every generation of the past 50 years.”

John Frierson, President of Fred Segal said, “All of us at Fred Segal are honored to be a part of this exciting moment in fashion and pop culture, exclusively unveiling Libertine’s collaboration with Authentic Hendrix.”

Originally released on Oct. 16, 1968, Electric Ladyland is the source of such legendary Hendrix tracks as “All Along the Watchtower,” “Voodoo Child (Slight Return),” “Crosstown Traffic” and “Burning of the Midnight Lamp.” It is commonly acknowledged by Hendrix cognoscenti as the most fully realized, cohesive project of his entire career. The only Hendrix album to have hit #1 on the Billboard charts, it is, indisputably, the crowning achievement of The Jimi Hendrix Experience and underscored Hendrix’s abilities as singer, songwriter, guitarist and producer.

In celebration of the 50th anniversary of the release of the Jimi Hendrix Experience masterpiece Electric Ladyland, Experience Hendrix, L.L.C. and Legacy Recordings, the catalog division of Sony Music Entertainment, are releasing the deluxe-edition box set on Nov. 9. Available as either a three CD/one Blu-ray set or a six LP/one Blu-ray set, both packages include the original double album, newly remastered by Bernie Grundman from the original analog tapes. Also included is Electric Ladyland: The Early Takes, which presents demos and studio outtakes from this period in Hendrix’s career, plus a new 5.1 surround sound mix of the entire original album by Hendrix’s original engineer Eddie Kramer. This marks the first and only time this has been done with a Hendrix studio album and gives listeners the original stereo mixes in uncompressed 24 bit/96 kz high- resolution audio.