Lacoste to celebrate iconic Olympic heritage with new apparel line

First exclusive Olympic Heritage lifestyle apparel collection designed by Lacoste as part of a three-year licensing agreement.

The International Olympic Committee (IOC) and Lacoste have announced the launch of the first exclusive Olympic Heritage lifestyle apparel collection, developed by Lacoste as part of a new licensing agreement and in line with the IOC Global Licensing Strategy.

This new men’s clothing and accessories line will feature limited edition collections that will reflect the graphic legacy of legendary Olympic Games. For the first edition, Lacoste has chosen to celebrate the 50th anniversaries of the Olympic Winter Games Grenoble 1968 and the Olympic Games Mexico City 1968.

The IOC and Lacoste collaboration will continue until 2020, with a collection developed each season. and which will initially be sold, starting this summer, in 10 countries: Canada, China, France, Germany, Italy, Japan, Mexico, South Korea, Spain and the UK.

In a speech at The Olympic Museum in Lausanne, Timo Lumme, Managing Director of IOC Television and Marketing Services, said: “We are delighted to announce the launch of this new collection, which marks the beginning of an exciting licensing agreement with Lacoste to further connect people with Olympic history and legacy. The collection celebrates the iconic designs of Olympic Games Grenoble 1968 and Mexico City 1968 on their 50th anniversary. These Games not only represented a turning point for the art and design of the Olympic Games, they also left a strong sporting and cultural heritage that is still acknowledged today.

LACOSTE CEO Thierry Guibert added: “We are happy to start this Licensing Agreement with the International Olympic Committee. Founded by tennis player and entrepreneur René Lacoste, Olympic medalist in 1924, the Lacoste brand carries the values of fair play, elegance and tenacity that are dear to the Olympic Movement. Those common values have inspired us this collection that radiate with a touch of French elegance the iconographic heritage of past Olympic Games.”