Charles Atlas, Ltd. Strengthens Licensing Program with Pacific Swell Brands

Pacific Swell Brands announces new exclusive licensing representation of the Father of modern-day bodybuilding and American fitness icon, Charles Atlas®.

PacSwell will leverage Charles Atlas’ famous advertisements known for continuously appearing in comic books and magazines since the 1930’s, numerous classic photos, trademarks and other assets to extend the brand into new categories that include apparel, accessories, collectibles, publishing, nutrition supplements, beverages, costumes, gift and novelty, gaming, promotions and more.

Through this representation agreement, PacSwell will focus on licensing deals that open up opportunities for fans of Charles Atlas® and younger generations to connect with the brand. For companies seeking classic and compelling American inspiration, Charles Atlas® offers a large archive of iconic art, assets and photos that translate well onto merchandise.

Fore licensing inquiries and to learn more, please contact:

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