Red Bull Moves Into Mind Games With Rubik’s

With over a thousand Speedcubing events organised all around the world, competitive Cubing already draws outstanding media attention and the involvement of Red Bull will only serve to fuel the power and reach of these.

Rubik’s Cube, the ultimate symbol for intelligence, problem-solving and creativity has joined forces with global powerhouse lifestyle brand Red Bull, in order to give wings to the global Speedcubing phenomena.

Red Bull and Rubik’s will together focus on creating bigger and better events with more reach, as Red Bull leverages the Rubik’s Brand, to take a stake in the global intelligence revolution, while Rubik’s will mutually bene t from Red Bull’s owned media platforms across social media, earned media and PR. Competitions will take place in 20 countries across 5 continents attracting huge media exposure and significant budgets in line with what Red Bull is already doing for action sports.

Speaking about the partnership, Matt Winton Marketing Director of Rubik’s master licensee The Smiley Company, said “I’m really excited about this partnership. Red Bull have gained a market leading reputation for leveraging the extreme sports and music markets and it’s a great sign for Rubik’s to see Red Bull now enter into intelligence. They are experts in marketing and promoting events, with their owned media channels and amazing marketing approach, this will ensure Rubik’s and Speedcubing has stand out prominence in the market next year and it is great to be partnering with one of the world’s great lifestyle brands.

Red Bull Mind Gamers will take the Speedcubing sport to a new level of professionalism and recognition – the iconic puzzle from the ‘80s is taking center stage yet again!

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