The Fine Art of Licensing

Take your Art & Design brand to the next level at Licensing Expo.

Licensing Expo, the world’s largest and most influential licensing industry event, showcases the creations of artists & designers to the largest audience of brand owners, licensees and retailers in the world. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the Expo takes place on May 23-25 at the Mandalay Bay Convention Center, Las Vegas, NV.

Art licensing encompasses everything from individual artists who support their artistic endeavors via licensing to well-established businesses/organizations that create or own art and design, which can be specifically used to decorate a range of products. Examples can be seen in home décor, housewares, textiles, giftware, fashion, and traditional prints with US$1.439 billion in retail sales of licensed merchandise worldwide in 2015 in the art category, according to the LIMA Annual Global Licensing Industry Survey 2016 Report.

Jessica Blue, Senior Vice President, Licensing, UBM: “Twenty-three percent of attendees at Licensing Expo manufacture and license in the Art and Design category. Each year new and retuning attendees are treated to innovative displays and diverse imagery across the show floor where they can always see something new. The Expo provides art and design-related guests a full, well-rounded experience while offering exposure to brands of all types.

Licensing Expo is the place where licensees, manufactures and retailers can connect with traditional and contemporary artists and designers. Art & Design exhibitors and brands represented at the 2017 show include: Art Brand Studios LLC, Artestar, Carolyn Blaylock, Jim Benton, The Brand Liaison, The Buffalo Works, Sean Danconia, Jenny Foster, JD Shultz Artwork, Giordano Studios, LLC, JQ Licensing, Kellyportfolio Illustrations, Thomas Kinkade and Pink Light Studio, among others.

Lori Meyer, Gallery Director, Casweck Galleries:We are excited to exhibit at Licensing Expo as it will provide us with the best the opportunity to connect with companies interested in designing and marketing the illustrations and contemporary western art of Ernest Chiriacka (1913-2010).  Ernest started his career in the 1930’s as a pulp artist, moved on to illustration magazine, Esquire pin-ups and paperbacks in the 1940’s to 1960’s. This is the first time any of his work is offered for licensing and marketing.

Art & Design activities featured during Licensing Expo include daily meet-and-greets with multi award-winning artist and writer Robert Aragon, who will be signing copies of his book, A Tiny Teddy named Cuds (booth #A96) and a chance to win a free limited edition signed canvas at the Pyro Painter Art (booth #H87) every day at 4:00 p.m.

Supporting exhibitors and attendees, including those in the fields of art and design, is the Matchmaking Service, which allows registered attendees and exhibitors to search for, connect and schedule meetings with potential licensing partners before and during the event. To pre-plan your Matchmaking experience, please visit

Licensing Expo, the longest running licensing tradeshow, has connected the world’s most influential entertainment, character, fashion, art and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers since 1980. Attendees come to spot trends, build strategic partnerships and secure promotional tie-ins. Millions of products across the world started as a conversation at Licensing Expo. This is where brand owners, licensees and retailers find the right partners to expand their businesses and create relationships. Complimentary registration for the Expo is available at

Tags from the story
, ,