Smiley partners with denim brand Lee Jeans to launch new collection in Europe

The collection is selling on online at Zalando and available for international shipping and are in stores across stores in the EU.

The Smiley Company and leading denim brand, Lee Jeans partner to launch a new collection at retail in the heart of London’s fashion districts in Covent Garden and in Carnaby on Great Marlborough Street.

After a very successful launch in Asia we are very happy to continue working with VF Corporation’s Lee Jeans brand,” says Nicolas Loufrani, CEO and founder of The Smiley Company. “It’s been a pleasure to collaborate with their teams and develop products. This range is very important for us as we keep on demonstrating to our fashion partners that the Smiley brand isn’t limited to jerseys. Following trending applications and designs we can create styles that resonate with today’s trendsetters on different textiles.”

The collection of separates include hip T-shirts for women and men, featuring the Smiley x Lee Jeans collaborations logo, mixed with classic patterns that continue to trend season after season. Paint-print patterns of overlapping Smileys appear as accents on pocket patches and on shoulder details of shirts and shirt dresses. The Smiley x Lee Jeans collaboration logo has replaced the eyes of the Smiley Original logo for a cool twist.

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