Smiley & Chinatown Market launch new collaboration at PUMA pop-up during NBA draft

This is just the first installment of the Smiley x Chinatown Market collaboration, expected more cool products to launch this fall.

Smiley is excited to announce a special collaboration with Chinatown Market, the streetwear brand of the moment, featuring graphic inspired Smiley x Chinatown Market T-shirts, trendy packable sling bags and a Smiley basketball, previewed at PUMA’s exclusive basketball pop-up event during this season’s NBA draft in New York City.

Smiley is a global lifestyle brand admired by many and the Puma USA team are pros at spotting the coolest streetwear trends. They’ve tapped into the cult following that the Smiley x Chinatown Market is getting at the moment,” said Nicolas Loufrani, founder and CEO of The Smiley Company. “The Smiley Chinatown Market co-branded streetwear collection explores the idea of contrasting cheeky graphics while paying tribute to the authenticity of Smiley’s brand DNA and sharing cool positive vibes.”

The Smiley x Chinatown Market’s streetwear collection features playful graphics, keeping the entire line accessible and simple.

Chinatown Market have worked closely with Urban Outfitters to launch the coveted Smiley basketball, which was accompanied by a custom Smiley face basketball hoop designed by LA-based artist Victor Solomon, featured at the PUMA pop-up event during the NBA. The Smiley basketball is 29.5” diameter leather regulation-sized basketball, coated in vibrant yellow and adorned with the iconic Smiley face, available now for $59 USD at Urban Outfitters stores and online.

Tags from the story