Smiley partners with Boy Meets Girl® to co-create a new streetwear collection, to celebrate “More Self Love.”
The stylish, trend-led collection features a customized mashup of the Smiley Original icon and the Boy Meets Girl logo, exuding a cool, streetwear vibe. This 12-piece collection, includes unisex hoodies, sweats, sweatshirts, tanks and T-shirts, all sold exclusively at the high-end concept store, Oscar Paris.
“SMILEY is about sharing cool, positive vibes and we’re excited to collaborate with Boy Meets Girl USA®, a brand that also embodies our brand message,” says co-founder Nicolas Loufrani. “Streetwear is a global trend that represents a state of mind and transcends generations and Smiley is experiencing huge growth in this category. Partnering with Boy Meets Girl USA® to authentically share our brand’s messaging of self-love and choosing happiness is right on point in today’s fashion climate.”
The Smiley x Boy Meets Girl USA® streetwear collection was supported with an VIP launch party and a localized retail marketing activation program. The complete collection retails from €55 to €100 (approximately $75 to $100 USD and is available exclusively at Paris concept store OSCAR and at boymeetsgirlusa.com