The Betty Boop collection by Le Pandorine will be present for the first time ever at Pitti Uomo (12 – 15 June, Florence), the global leading fashion trade event. The collection will be distributed at the best stores starting from SS 2019.
Le Pandorine, the prestigious Italian brand of fashion bags that best represents the feminine universe, telling its complexity with personalized claims and footwear, has chosen Betty Boop as a natural testimonial for the 2019 collections!
Grazia Bussandri of Premium Licensing represents in Italy the King Features Syndicate of New York, which controls Betty Boop’s world rights: “We are particularly pleased to have involved Le Pandorine in this experience with Betty Boop: they are two spontaneously intertwined because they put the focus on woman and her multifaceted and sophisticated world“.
Betty Boop, the gritty female icon, embodies for the first time in the history of the cartoon the women’s claim of their freedom of custom and expression. It is not a coincidence that the New Yorker dedicates a cover to this female icon and an article defining her: “a female figure that has been respected, aware and determined”.