The announcement was made by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop™ proprietor Fleischer Studios.
Moschino launched its first Limited Edition collection created to celebrate the 2018 Chinese New Year.
Jeremy Scott, creative Director of the brand, joins in the celebrations of one of the most important traditional festivities in China, creating a collection inspired by Betty Boop’s dear friend and iconic cartoon pup, Pudgy™.
February 16 kicks off the Year of the Dog, the eleventh star of the Chinese horoscope. Those who are borne in the Year of the Dog have a sunny disposition, are intelligent, honest and known to be loyal, characteristics that Pudgy embodies perfectly, plus a pinch of irony which is the mark of Moschino’s creations.
The ready-to-wear collection and accessories includes 7 items (sweater, T-shirt, dress, backpack, key ring, scarf, iPhone case), all in Betty’s signature color red, traditionally considered a goodwill color.
The Limited Edition 2018 Chinese New Year collection will be available online at moschino.com, at the main Moschino boutiques in Milan, Rome, London, Paris, New York and Los Angeles, through the Moschino franchises’ network and the most prestigious multi-brand stores in the world.
The Pudgy special project will be supported by a multimedia campaign on major Social media: