Paper tabletop and gifting designs use exquisite RHS Lindley Library illustrations.
The Royal Horticultural Society (RHS) has announced the latest new product to launch as part of its multi-region licence to Caspari, a respected publisher of beautifully designed and printed paper products, to produce an RHS range of social stationery.
Called the RHS English Country Garden range, it consists of paper tabletop items – including napkins, plates and die-cut place cards – and paper gifting items – including bridge sets and playing cards, boxed notecards and bound journals. There will also be a selection of gift wrap and gift bags with coordinating gift enclosures.
Product began shipping in late December 2017, starting with the paper tabletop selection. Other categories will follow through February and March. Initial launch markets include the UK and EU, North America, Japan, Australia, Hong Kong and the Middle East.
The range will be stocked by a wide range of retail outlets, including food stores, department stores, botanical gardens and garden centres, museum stores, and independent gift and home decor shops. The market for these items, and in particular the design, is seen as a wide one in terms of age, but the range is likely to have a strong female appeal.
The range is part of Caspari’s spring 2018 collection, which will be shown at a number of US and European trade shows from January 2018, including Atlanta Gift & Home, Top Drawer, Dallas Total Home & Gift, Paris Maison & Objet, Munich Trendset, Stockholm Formex, Las Vegas World Market, Oslo Design Fair, Spring Fair and NY NOW.
The English Country Garden range highlights a delicate floral pattern, designed using exquisite illustrations from the RHS Lindley Library, which holds the world’s finest collection of botanical art.
Caspari offers a wide assortment of beautiful items for entertaining and gifting at affordable price points, with a reputation earned over the past seventy years by reproducing the work of established artists and museums from around the world.
Gaea Rich, Product Planner, Caspari, Inc, says: “Bringing these delightful RHS Lindley Library-inspired designs to our elegant and popular social stationery has resulted in items with a fresh and sweet look but also a traditional feel, making this a range that will appeal to women of all ages.”
Cathy Snow, Licensing Manager, RHS, says: “Social stationery is a perfect fit for a brand like the RHS, associated with elegance and style, and Caspari is an ideal partner. This beautifully designed range is ideal social stationery for a birthday party, tea party or picnic and wonderful giftware for any occasion.”