A collection of T-Shirts designed by Fun Wear has already been planned.
The Italian C.L.A. Caldarelli Licensing Agency is proud to represent a unique and original project. This is Eross: an idea conceived by two women (who, at least for now, prefer to remain anonymous and whose name is enclosed in the property name itself) and the will is to present the protagonists of classic tales according to an erotic and ironic style. A way to say that’s enough of submissive women, sad and perpetually waiting for their prince.
These protagonists are undressed and they bring out an erotic and ironic femininity. Cinderella feels happy from the boring dance, carrying a bottle of champagne. The turquoise fairy is a sexy woman and eager to meet wishes. Snow White preferred an apple banana… and so on. The project will continue with new images and it will also include male characters that will be presented in an equally ironic and original key.
This project has been launched at the same time as the release of the first Collection of T-Shirts made by FUN WEAR that immediately trusted the project.
Romana M. Caldarelli, in licensing business for several years, immediately believed in this project and told us: “Eross is an idea coming out from a chat between two friends, both creative and attentive to the moods of the moment. With the will to cover up the heroines of all time, dressing them as slim and sad girls, making out that feminine part, with a winking intelligence and freshness that best suits the time we live.“
Giovanni Geografo, owner of Fun Wear, states: “Fun Wear is a young company, just out of the start up phase. We are born and we continue to grow thanks to famous and loved young people (but not only …) who give their image or their torment, for our T-Shirts. EROSS has blown us with irony and the message it sends: ironic, fun, and current.“