From the collaboration between the global fashion brand Missguided and the icon Barbie BARBIE x MISSGUIDED was born, a new collection that will rewrite the rules of girl power.
The BARBIExMISSGUIDED collection is composed of 43 pieces inspired by the spirit of the 2017 feminism, that captures the energy of young cool women ready to distinguish, creating the perfect collection for this powerful feminist movement.
Barbie is born from pioneer Ruth Handler to remind the girls that all women may have the possibility to choose. 58 years and more than 180 careers later, Barbie remains the symbol of the emancipation of women capable of reflecting the popular culture. Missguided pays homage to Barbie causing it to become part of #babesofmissguided, a movement in continuous growth that celebrates all women: both actual and in doll format.
BARBIExMISSGUIDED presents the collection with the collective campaign BARBIExMISSGUIDED. The five main looks the collection have been recreated in miniature for Barbie doll, the strongest team ever! Connect to the blog Missguided and discover all the background of the collaboration with the creative team and preview the visit of Barbie to Missguided headquarters.
Designed exclusively in-house, the collection involves Barbie in the world Missguided and is composed of top, accessories, bottom, denim, outerwear, swimwear and summer accessories. All the pieces of the collection, from casual style, are suitable for simple look, to wear every day and are easily matchable and adaptable to your wardrobe, available in white, black and pink with camouflage details.
To remain faithful to the aesthetics of Barbie, the iconic logo has been revisited in a larger version and applied on oversize jackets and on ripped jeans, while the bomber in quilted silk and swimsuits camouflage are beautiful and super cool! The eclectic and versatile dresses fit both to an exaggerated oversize style that look close-fitting, allowing it to adapt to any kind of body. The accessories are genuine must have and go from cover for smartphones to hats and fanny packs.