Care Bears at Pitti Bimbo 85

This time Fashion Comics, the project which is the brainchild of Alessandro Enriquez and realized in collaboration with Pitti Bimbo, stars the beloved Care Bears.

First introduced by American Greetings in 1982 through consumer products, greeting cards, and later an animated CGI television show, Care Bears has become one of the world’s most popular and endearing children’s properties.

6 fashion brands have been selected by Pitti to join this project: each brand will produce a look featuring the famous cloth teddy bears which will become the subject of a capsule collection and a special edition mini outfit for the occasion.

Part of the proceeds from the sales will be donated to an Oxfam project.

The project has been developed by Starbright Licensing, the Italian agent of Care Bears.